Billy Bishop Airport is loved by travellers because it offers a unique travel experience that is based in convenience, accessibility and friendly service. Every day we receive comments through our website and on social media from passengers sharing their stories and touting the advantages of flying in/out of Billy Bishop Airport. It was these comments that inspired the It’s My Airport campaign. We decided to reach out to passengers who had tweeted about the airport to star in our campaign and use their actual tweets, stories and posts. These passengers were not paid and were not scripted so the campaign spotlights authentic, genuine passenger experiences.
Themes which emerged from candid interviews with the passengers included the airport’s proximity to downtown, the ability to walk or bike to the airport, access to destinations throughout North America, and friendly customer service. It is these themes, and many more, that you will see, hear and read through elements of this exciting campaign.
Enjoy the stories featured here and please send us the reasons why you love Billy Bishop Airport using the hashtag #ItsMyAirport