Toronto (August 21, 2013) – Canada’s floating movie experience, Sail-In Cinema™ returned to the water’s edge this year to its largest audience ever. More than 5000 people and 100 boats attended this year’s festival.
The free, three-day festival ran August 15 to 17 at Sugar Beach, featuring three well-loved movies from the 1980s – Ghostbusters, The Princess Bride and Back to the Future.
“Attendance this year more than doubled from previous years,” said Toronto Port Authority Director of Communications and Public Affairs, Pamela McDonald. “We are delighted by the response and are proud that we have created a unique, free outdoor event that draws thousands of Torontonians to enjoy and rediscover a revitalized waterfront.”
The festival, which began in 2011 to mark the Toronto Port Authority's 100th Anniversary, averaged audiences of 2,000 people and 70 boats in its first two years. At Sail-In Cinema™ Torontonians enjoyed the films from land or boat at the city's largest outdoor theatre. Films were projected onto a two-sided 40 x 20 foot screen that weighed 700-pounds and sat on a 60 x 90-foot floating barge in Lake Ontario.
Toronto Port Authority presented Sail-In Cinema™ 2013 with the generous support of Platinum Partner Toyota Canada Inc., Porter Airlines, Monde Condominiums presented by Great Gulf, North American Logistics Services Inc., The Waterfront BIA, Popchips, Keurig® and media partners: the Toronto Star, Metro, CP24 and 99.9 Virgin Radio.
About the Toronto Port Authority (www.torontoport.com)
The Toronto Port Authority (TPA) owns and operates Billy Bishop Toronto City Airport, the Port of Toronto (Terminals 51 and 52), and Toronto's Outer Harbour Marina. In addition to moving more than two million passengers through the airport in 2012, the Port Authority provides transportation, distribution, storage and container services to businesses at the Port, and owns and operates Toronto’s largest freshwater marina. The Toronto Port Authority was incorporated on June 8, 1999 as a government business enterprise under the Canada Marine Act as the successor to the Toronto Harbour Commissioners.
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Director, Communications and Public Affairs
Tel: (416) 863-2028 or (647) 405-8185 (mobile)